This year, The Serve Challenge is not merely a test of athletic skill — it is a rallying cry for purpose, unity, and transformation. Alongside the electrifying on-court competition, we are proud to unveil a groundbreaking Community Impact Campaign designed for select participants and teams who dare to serve not only tennis balls, but the greater good.

Participants will be called to craft and execute community service projects, with meaningful incentives awaiting those whose efforts create the deepest and most lasting impact. This visionary youth development initiative weaves together the pursuit of excellence in serve performance with the timeless values of service, leadership, and character. Through this innovative service-learning component, we aim to ignite in each participant the profound realization that they are part of something far greater than themselves — that their gifts and determination can ripple outward, touching lives and shaping futures.

All proceeds from The Serve Challenge will fuel the mission of Watering Seeds, an organization devoted to inspiring lives and preventing the tragedy of suicide. This event is more than a competition; it is a movement of hope and healing.

The event will be recorded and brought to audiences across select markets through a broadcast partnership with NuDu TV, ensuring that these stories of perseverance, service, and victory inspire viewers far and wide.